For those eXceedingly Above®
By way of exercise, apparel, information, education, and most importantly the athlete; the first and only company ever that defines an order, and creates a culture for ALL athletes. In doing so creates what is known as a the renaissance of the athletic industry.
With superb creativity, one brand is almost indistinguishably five in one. Five industries together, are related by one distinct commonality, which logically became the company’s crown emblem and “Athlete coat of Arms™. Distinguishable only by the brand, it’s the brand that importantly defines the athletes themselves which encompass all that is fitness, health, education, function, performance, wellness, and fortitude. Which brings us to this.
Five divisions structured as one brand, one face, thus the new face of the athlete.
Affectionately known as XA, this is the unveiling of the most sought after athletic brands anywhere. Essentially two letters have seamlessly branded five industries into one, therefore defining a race, by pioneering fresh culture, and creating a completely new category. Immediately affording it its own niche. XA is positioned to be the preeminent name in all things athlete, health and lifestyle related. XA always come up with a variety in all products, so people…in this case, “athletes” always tend to go for XA.
By example, exercise Apparel is deemed “THE athletes apparel” of athletic apparel, simply by what wearing it means alone. Brilliantly complimenting, everyone wants to be considered an XA which has a myriad of meanings and contexts.
Moreover press also portrays the products in a much better way and covers the entire brand launch magnificently. Thus providing an edge to the business.
To advertise the divisions in an elaborate manner, add campaigns are quite necessary. Likewise, the slogan rich ad campaigns of XA also hold an important place in the publicity of the company.
From the latest apparel patterns, and endless color variations, to the content rich news & information medium, of arguably one of the most important divisions, and not least the missing ingredient to all great recipes a rare education platform. All the latest information is advertised during the campaigns.
It takes place through all the possible mediums. At XA you find an ocean of great wealth by health, whether it be exercise, apparel, Information, education, or the athlete and the style in which you live your life; you’ll find everything over here.